CEM Customer Newsletter ‘LINK' obtains 97.9% of overall satisfaction level
Macao, 16 July 2012
Since May 2001 CEM sends to all its customers a quarterly newsletter ‘LINK’ aiming at strengthening the communication with the customers. LINK provides information about the Company’s infrastructures, promotions, services, major projects, corporate events, social solidarity initiatives, and useful tips on better usage of electricity. The customers can have a better knowledge of the day-to-day operations of CEM and also can learn how to use electricity in a safer and more efficient and less costly way.
In the LINK issued last April CEM included a Questionnaire for the customers to give their opinions on five major aspects of the Newsletter, ‘Design & Layout’, ‘Variety of Contents’, Practicality of Information’, ‘Frequency of the Newsletter’, and ‘Overall Rating’. The response rate was very positive, with nearly 900 customers participating. Results of the Questionnaire were very encouraging, with a majority giving LINK high ratings, such as 99.4% to the ‘Layout & Design’, 91.2% to ‘Variety of Contents’, 93.9% to ‘Practically of Information’, 95.5% to ‘Frequency of Newsletter’, and 97.9% as ‘Overall rating’.
The results obtained show how effective this communication channel is and CEM appreciates and thanks all customers for the feedback provided. Tips of energy saving, safety, and environment protection; and news about CEM operations and services are the most popular choices of the respondents.
As a reward for the great support of its customers, forty of the respondents received a MOP388 electrical appliances coupon. Resultshave been published at CEM Website.